How to Save Up to 50% on Your PPC With Quality Score
Hubspot
AUGUST 19, 2013
In PPC, there are lots of metrics to track , so it can quickly get confusing and then overwhelming. I recommend that you focus on optimizing your Quality Scores, which is the metric most likely to lead to higher rankings, more clicks and leads, and lower costs for those actions. Quality Score lowers your CPA, too.
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