Hubspot

AUGUST 19, 2013

In my experience, looking at thousands of Google AdWords accounts and billions in combined spend, there are two metrics that correlate most strongly with success: Account Activity: You get out what you put in. In 2009, Craig Danuloff crunched some numbers to show that a Quality Score of 10 could save you 30% on cost per click, or CPC.

Lead Scoring 28

Lead Scoring Lead Ranking Cost Per Click PPC 28

Hubspot

FEBRUARY 18, 2015

Searchmetrics released their annual white paper detailing ranking factors and rank correlations. In 2009 Google’s Matt Cutts posted on the official Google Blog , "Google doesn’t use the ''keywords'' meta tag in our web search ranking." Knowing that they impact CTR why would you ignore them? Still don’t believe?

Tactics 28

Tactics SEO SERP Keywords 28

Hubspot

APRIL 3, 2013

I don't know what this says about human nature, but there's an undeniable correlation between page views and negativity. For a great example of using multiple villains in your marketing, just check out Career Builder's 2009 Super Bowl commercial, brought to my attention via Graeme Newell and 602 Communications. cities for allergies.

Sales Management 28

Sales Management Banner Ads Paid Search Agency Banners 28

Hubspot

DECEMBER 11, 2013

It''s a figure that has doubled since 2009. Every two years, the search pros at Moz run a scientific correlation study to examine what webpage qualities are associated with high ranks on Google. Bottom Line: Posting to Google+ as a platform has search value, while clicking the +1 button on posts just correlates to good content.

SEO 28

SEO Lead Scoring Lead Ranking Correlation 28