markempa
OCTOBER 27, 2014
The way you treat your leads tells them about how you’ll serve as customers (from generating interest, through nurturing and into your sales team). Go above and beyond, especially when it comes to those leads that fit your ideal customer profile. Improve your lead qualification process to increase “sales ready” lead conversion rates.
Conversica
DECEMBER 20, 2022
Our company was founded in 2007 and our product launched in 2009. But once they do—especially now as GTP-3 and OpenAI hit the mainstream—they won’t go back to dealing with clunky bots, or even waiting for content center exchanges. Most Marketers only really achieve lead capture and lead routing. is dead, for sure.
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Digital B2B Marketing
FEBRUARY 4, 2012
They purchased IT Business Edge in September 2011 and Internet.com in 2009. Are “Leads” the Only Thing Left? Sponsorships are built around the development of new research or content and are sold in part on their ability to deliver leads.
Industrial Marketing Today
SEPTEMBER 20, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.
Smashmouth Marketing
SEPTEMBER 30, 2009
This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. The technology is only an enabler - the content is the ticket. If you have great content that people want to read, you can offer it via email and also use it on those other channels.
Smashmouth Marketing
SEPTEMBER 29, 2009
This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. The technology is only an enabler – the content is the ticket. If you have great content that people want to read, you can offer it via email and also use it on those other channels.
Online Marketing Institute
JULY 31, 2009
I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging.
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