Onalytica B2B

JANUARY 8, 2019

As my career progressed, I transitioned from sales to marketing and my first big career move happened when I ran a global field marketing program in the US and Europe. I also began working with CRM systems to enable database marketing efforts and lead results analytics.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

ViewPoint

MAY 23, 2011

Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Ruth is Founder of eMarketing Strategy , a consulting practice that assists companies build their customer acquisition and retention strategies. Have a look at the reports here: 2009 and 2010.

Resources 120

Resources B to B Work Management Marketing Management 120

Convince & Convert

SEPTEMBER 14, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im Jay Baer. How can I help you? All rights reserved.

Social Media 124

Social Media Work Management Marketing Management Media 124

Directive Agency

MARCH 27, 2017

UnMarketing: Stop Marketing. Another social media book that focuses on building close customer relationships makes the list with Scott Stratten’s 2009 publication, UnMarketing. The Fundamentals of Business to Business Sales and Marketing by John M. Start Engaging. by Scott Stratten.

B2B Marketing 49

B2B Marketing B2B Paid Search Agency Social Media 49

Online Marketing Institute

JULY 31, 2012

2009 Eddie and Ozzie Awards Winners. Consultants. Consultants, Fulfillment. Database Marketing. Event Agencies and Consultants. . --> Suppliers. Webinars Events. Industry Events. MediaNext 2012. E-Media Summit -->. 2010 Eddie and Ozzie Awards Call for Entries OPEN! 2008 FOLIO Award Winners. Ad Tracking.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Ive founded 5 companies, and spent 15 years running digital marketing agencies. population.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Online Marketing Institute

JULY 31, 2009

I decided to turn to the CRM folks - consultants, vendors, even the guy who wrote the Dummies guide on a CRM program, and even they seemed unsure. Any consultants out there? Like Michael Brown says above, Lead Management is what B2B marketing & sales organizations are doing every day. Alive and Kicking! All rights reserved.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40