Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. Note: this post was originally published on the WebMarketCentral blog in August 2009. Post this on Diigo.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

The Effective Marketer

MAY 9, 2011

When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles. What used to be clear roles (i.e. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Ambal's Amusings

NOVEMBER 12, 2010

B2B buying cycles are lengthening. This is due to expanded self-education via the vast amount of information online, more people involved in the buying process and the resulting increase in time it takes to gain consensus to get to complex purchase decisions. Blog Modern B2B Marketing Twitter Marketo InboundMarketer.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Ambal's Amusings

MAY 27, 2010

An additional consideration is the different needs among members of the buying committee—influencers. One or two pieces of educational content will not likely maintain a prospect’s interest across a longer term buying cycle. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Adobe Experience Cloud Blog

NOVEMBER 11, 2009

In our newest B2B marketing thought leadership interview , Mark Fidelman is the EVP of Sales at MindTouch and author of " Open Source Best Practices 2009 " talks about open source success and using marketing automation to achieve it. What aspects of the buying cycle are most important to open source companies?

Thought Leadership 48

Thought Leadership Practices Marketing Automation Services Lead Ranking 48

Ambal's Amusings

OCTOBER 15, 2009

Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. Marketing and Sales Alignment – Marketo eBook (New!). Tune and refine the buying process. You’ll see shorter buying cycle times. Marketing and Sales Alignment – Marketo eBook (New!). MarketingSherpa.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

B2B Marketing Zone Posts

MARCH 3, 2010

Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. Tags: Best. Best of B2B Marketing. February 2010. Great stuff in February. I usually read it cover to cover.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40