markempa

OCTOBER 6, 2006

« Webinar: A Multimodal approach to Lead Nurturing for Complex Sales | Main | How to Become a Thought Leader and Attract Customers » White Papers and Lead Generation, Key for BtoB Marketers Complex sales cycles make the development of multi-modal marketing strategies critical.

BtoB 120

BtoB Lead Generation Paper Generation 120

markempa

AUGUST 24, 2007

Good collaboration and a well documented process (that works manually) must exist first. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 But closed-loop marketing isnt software. Personally, Ive never seen closed-loop feedback suddenly erupt as a result of software. It just doesnt happen.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

markempa

DECEMBER 7, 2006

Main | Budget Wars: Sales & Finance vs Marketing » Podcast: Sales and Marketing the Six Sigma Way Its been well documented that quality of collaboration between sales and marketing directly impacts ROI. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 « Where do Your Email Newsletters go?

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Generation 120

markempa

MARCH 30, 2005

« My Mention In Writers Digest | Main | Word of Mouth Marketing relies on reputation not branding » New PDF Tracking Gives Us Pause If you require registration on your website to download white papers or other "free" resources, youre losing up to 75%-85% of your potential sales leads (2004 MarketingSherpa Report ).

Lead Generation 120

Lead Generation B2B Thought Leadership Word of Mouth Generation 120

markempa

MAY 18, 2007

Marketing and sales can work together on standardizing and documenting their lead generation and sales process so that what is happening can be easily tracked and measured. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

JUNE 8, 2005

« Closing the loop to improve lead generation performance | Main | Using thought leader content as a lead generation tool » Process Mapping is an essential step to measuring Lead generation ROI Its been well documented that quality of collaboration between sales and marketing directly impacts ROI.

Lead Generation 120

Lead Generation ROI Process Generation 120

markempa

MAY 18, 2005

Unlike other books that utilize mostly traditional direct marketing tactics, I will offer the proven approach that has produced documented returns of 2000% to 5000% ROI. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120