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How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? United States License.

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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Clear header with big title and date/time of the event. Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Big but concise lead-in. United States License.

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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

Sales & Marketing. --> Bloggers. --> Resources. FOLIO: Staff. --> Suppliers. --> Webinars. --> Events Industry Events. 2009 Eddie and Ozzie Awards Winners. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company.

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How to Create a Social Media Marketing Strategy

WebMarketCentral

MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. Tactics slated for cuts by large majorities of respondents included events, radio/TV, email to rented lists, and print ads. Here's some research on how to do that. technologies."

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Marketing Automation Catching On Fire

The Effective Marketer

Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Eloqua Experience 2010 , October 20, 2010 This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. That was very intuitive.