WriteSpark

NOVEMBER 11, 2008

If you are involved in such a program, or if you simply have the responsibility for working with customer references and success stories, you will likely benefit from an upcoming event:  The 2009 Customer Reference Forum. This conference is scheduled for February 17-19, 2009 near San Francisco. WriteSpark Blog Feeds.

Conference 120

Conference Copywriting Copyright Case Study 120

WriteSpark

SEPTEMBER 16, 2009

In October 2009, the U.S. These resources will help you understand the new FTC guidelines and principles to adopt for your own marketing communications: Start with the thoughtful analysis provided by John Bell of Ogilvy PR in several posts on the Digital Influence Mapping Project blog. Read the FTC guidelines.

Guidelines 120

Guidelines Word of Mouth Case Study Case Studies 120

WriteSpark

DECEMBER 8, 2009

A lot of discussion on marketing communication, lead generation, and content marketing sites is focused on the more glamorous documents such as white papers, case studies, web articles, and blog posts. Yet the 2009 Media Consumption Benchmark Report from the media/research firm TechTarget found that these media are ranked lower by IT buyers.

Case Studies 120

Case Studies Case Study Advertising Benchmark Lead Scoring 120

WriteSpark

FEBRUARY 18, 2009

Perhaps not surprisingly, the majority of survey respondents are still in the category of passive "spectators" -- reading blogs and discussion forums, listening to podcasts, watching videos online -- without necessarily commenting on or creating that content themselves.  WriteSpark Blog Feeds. Twitter Updates.

Social Media 120

Social Media Media Forrester Copywriting 120