Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Velocity's The B2B Content Marketing Workbook. "Twitter!

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. I work for a B2B software company and we do regular email blasts. Our open rates average 30%. Is this good? Industry benchmarks are only useful for bathroom reading.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

JANUARY 13, 2009

Metrics should be in place to ensure performance is measured – something that becomes critical if the task at hand may impact the overall results of a marketing campaign. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Anything Goes Marketing

DECEMBER 21, 2009

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. Join Twitter and look for a Twitter List that includes tweets about areas of marketing that interest you.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Industrial Marketing Today

OCTOBER 2, 2010

And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. The old email marketing strategy of batch and blast or spray and pray is no longer effective. However, there’s no denying the low cost of email marketing.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Social media and online marketing have forced the traditional salesperson to change his/her tactics like the rest of us but have not made them expendable. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Social Media 60

Social Media Social Marketing Media Planning 60

Convince & Convert

SEPTEMBER 14, 2010

Leaving the etiquette alone for now, our focus is how marketers need to approach our targets. Adding a Twitter field to your contact records is only a start. However, for marketers, a social media address is insufficient to manage that channel. link] Ian Greenleigh Great post, Kevin. Have you tried out Flowtown?

Social Media 123

Social Media Work Management Marketing Management Media 123