Customer Experience Matrix
MARCH 16, 2012
Here’s a piece from 2009.) Sharma’s reaches a similar conclusion although he puts it in a larger context of social media (people expect to interact with a company Web site like they interact on social media), cloud, and mobile computing (marketers need content that can be presented on all types of devices).
Webbiquity
FEBRUARY 14, 2010
Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality.
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The Effective Marketer
MAY 3, 2011
Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels.
Online Marketing Institute
NOVEMBER 1, 2010
On this blog you will find insights and advice about how to make conventional, online, and social media work well in B2B marketing. My goal is to inspire, challenge, and engage marketers at firms that sell highly-considered products and services. « B2B Marketing POSTs by Laura Ramos Says: February 1, 2010 at 4:18 PM [.]
Adobe Experience Cloud Blog
NOVEMBER 11, 2009
Marketing automation has the ability to benefit almost every B2B company and industry, but are there benefits specific to open source companies? What characteristics of the open source community are a good fit for marketing automation ? What prompted you to launch the Open Source Success Best Practices 2009 survey?
Anything Goes Marketing
NOVEMBER 16, 2008
During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). It's here where I came across the term eco-marketer and I wanted to build on the excellent analysis that they have already provided. A bonus R is "Remove". United States etc.).
Customer Experience Matrix
JULY 29, 2009
Summary: Helmsman Marketing offers turnkey marketing campaigns for small business. It's a great way to meet their needs, but probably not the model that will ultimately prevail in small business marketing automation. They all seem to think this market is under-served and therefore open for them to dominate.
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