Vidyard

OCTOBER 27, 2019

Companies need many things to thrive: Visionary leadership, a compelling offering, exceptional service, and much more. Even B2B brands are taking this indirect approach. Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Marketing Insider Group

JULY 27, 2015

I hear it all the time: “you can talk all you want about thought leadership and content marketing , but we’re here to sell stuff.” Well I know there is more value to effective storytelling over hard selling and cold calling. The Art of Effective Storytelling from Michele Miller. I was intrigued.

Storytelling 100

Storytelling Examples Best Practices B2B Thought Leadership 100

Vidyard

OCTOBER 27, 2019

Companies need many things to thrive: Visionary leadership, a compelling offering, exceptional service, and much more. A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Even B2B brands are taking this indirect approach.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Heidi Bullock pops up frequently as a content marketing influencer, namely because of her stellar resume describing a “who’s who” of leadership positions.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

SmartBug Media

APRIL 12, 2019

As promised and stated on their homepage, “We provide world class thought-leadership, webinars, conferences, online courses, sales training & digital partnerships.”. Anthony Iannarino , who has been a speaker, author, and thought leader in the industry since 2009. Content Marketing Institute.

B2B Thought Leadership 63

B2B Thought Leadership Webinar Metrics Storytelling Thought Leadership 63

Atomic Reach

JANUARY 3, 2019

and a Design Leadership Forum Member for Invision. Since 2009, she has given one-on-one actionable marketing advice to clients to help them build their businesses online. Named as one of marketing’s “Ten Biggest Thought Leaders,” by CMO. He is currently a UI/UX Director for Nimble Collective Inc.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. What has been your experience with building a B2B or industrial brand?

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60