Remove 2009 Remove B to B Remove Buyer Need Remove Trends
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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

Extending this trend over the next five years means that sales may be completely bypassed in some B2B markets, and certainly will be shaped differently by this trend in all markets. These five buyer trends will truly define the next decade in marketing, creating a roadmap for additional content marketing investments.

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Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

Based on responses to profile questions on industry, location, size, stage in buying cycle, role / job function, goals and opportunities, the white paper is personalized to analyze the buyer needs and present relevant and personalized results. IDC: Economic Buyers, Digital Overload and Sales E.