Online Marketing Institute

NOVEMBER 28, 2012

2009 Eddie and Ozzie Awards Winners. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. 2008 FOLIO Award Winners.

B to B 40

B to B Paid Content Social Media CMS Development 40

Webbiquity

APRIL 14, 2010

10 Great B-to-B Sites by BtoB Magazine. 20 Incredible Illustrative Site Designs Inspired by Nature by Design Reviver.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Customer Experience Matrix

SEPTEMBER 3, 2009

I’m sitting on a panel next week that will discuss long-term marketing trends. Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. A Forrester chart posted on Mashable shows interactive marketing spend by category, projected from 2009 to 2014.

Spending 120

Spending Media Mobile Advertising Forrester 120

The ROI Guy

SEPTEMBER 3, 2010

The fact is that according to the research, key marketing and sales enablement investments are not delivering the expected return on investment - improved sales effectiveness, and executives will not let the current trends continue without intervention. April 2009. April 2009.

Effectiveness 40

Effectiveness Forrester B to B Sales Cycle 40

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). I focused my research this week on how I can help my customers build out a demand waterfall as defined by the smart people over at SiriusDecisions.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

The ROI Guy

NOVEMBER 29, 2010

Extending this trend over the next five years means that sales may be completely bypassed in some B2B markets, and certainly will be shaped differently by this trend in all markets. These five buyer trends will truly define the next decade in marketing, creating a roadmap for additional content marketing investments.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

DECEMBER 6, 2010

Sources: • SiriusDecisions B-to-B Buyers Survey 2010, on an online survey of more than 600 b-to-b marketers • IDC Executive Tele Briefing on Sales and Marketing Strategies for 2010 Posted by Tom Pisello at 8:55 AM Email This BlogThis! How to Measure and Present the Effectiveness of Yo.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40