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SalesFusion Combines Online and Offline Marketing with CRM

Customer Experience Matrix

Summary: SalesFusion combines all channels within marketing, and merges marketing automation with CRM as well. But let’s not forget that offline channels still account for nearly 90% of total advertising expenditures. Let’s start with SalesFusion’s strongest point, which is the scope of marketing channels supported.

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Right On Interactive Offers Lifecycle Reporting

Customer Experience Matrix

When I reviewed Right On Interactive in a July 2009 post , the company was selling its 5Buckets marketing software as a multi-channel output generation tool that complemented conventional marketing automation systems. They can also load data to the system API. Either way, it’s worth a look to see what you’re missing.

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The Progression of Predictive Marketing (and Why It Matters)

Heinz Marketing

Predictive Inputs, Outputs, and Outcomes In 2009, Amazon founder Jeff Bezos reflected on the benefits of controllable inputs in a letter to shareholders. There are loads of data tools available with easy-to-configure API integrations that will allow you to collect, view, and interpret data from across platforms.

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more.

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

2009 Eddie and Ozzie Awards Winners. The breakdown: “Pinterest doesn’t have an open API yet, so data has been pretty limited. The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. Multi-Platform/Focus Company. . --> Suppliers.

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Optimove Helps Optimize Customer Retention (And, Yes, It's a Customer Data Platform)

Customer Experience Matrix

Each campaign triggers a single action, which can be directed to email, banner ads, direct mail, Facebook custom audiences, in-app pop-ups, SMS, app message boards, call centers, or other channels. The connections may be through file transfers or APIs. Optimove was founded in 2009 and currently has about 70 clients, mostly in Europe.

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Treehouse Interactive Refines Its Features and Targets Larger Firms

Customer Experience Matrix

Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. The HTTP Send avoids API calls or Web Services, although Treehouse offers data exchange through Web Services as well. other advanced features.

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