2009 Analytics Differentiation Resources 
The Effective Marketer
JANUARY 11, 2010
With so many options out there, having some kind of analytical basis to back your final choice can help get approval for the new system. The Vendor Selection Matrix I created an Excel file to consolidate all info from the vendors we selected so that we could do an analytical evaluation. United States License.
Industrial Marketing Today
JANUARY 26, 2010
It goes well beyond just cutting costs, today, it is more about accountability, analytics and engaging customers and prospects by using free or inexpensive social media tactics. Developing your unique value proposition is also a good way to differentiate your company from the competition. Resources All Rights Reserved.
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Heinz Marketing
APRIL 12, 2023
By Maria Geokezas , Chief Operating Officer at Heinz Marketing Research shows 4 out of 5 marketing executives struggle to make data-driven decisions, even though 95% of companies use integrated predictive analytics. Consequently, you have more time to focus on the deeper strategy and truly differentiate.
The ROI Guy
OCTOBER 11, 2010
This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources.
Convince & Convert
APRIL 28, 2010
In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. Sore spot with us PR types.)
Convince & Convert
MARCH 23, 2010
Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. Also, don’t be afraid to link to other posts or resources from within your posts. Jacob Morgan does a nice job with this, promoting his book, events, and other resources on the right side of his excellent blog.
Webbiquity
JULY 26, 2010
SazBean ( Social Network Analytics Measurement Social Media ). Marketing Finger ( Resources Studies Social Media Consulting ). Earnest on B2B ( Cross-Sell Acquisition Target Campaign Differentiation Statistics Experience ). The hard questions about social media for B2B solutions providers , June 11, 2009.
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