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Influencers: the key to content marketing

Biznology

The year before we did this, I edited 280 white papers (average length, 40 pages). After all that grueling work, I really wanted to know how many times those white papers were downloaded in that year. So I asked the analytics person. At the end of that year, I asked the analytics person again.

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B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

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How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Use video testimonials and/or interview your customers and convert them into podcasts. Analytics is the new marketing creative!

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. companies have integrated social media with their customer service, sales, or product development processes.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Get Customers. B2B Lead Generation Benchmark Study 2009. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Blog Marketing Interactions Twitter Ardath421.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. It also delivers our customers a sophisticated source of support. Bottom line -- I wanted a win: win scenario.

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

White Papers. 2009 Eddie and Ozzie Awards Winners. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. The breakdown: “We get most of our Facebook data by marrying up Facebook Insights data with our Web analytics from Adobe Sitecatalyst.