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HubSpot Expands Its Services But Stays Focused on Small Business

Customer Experience Matrix

Since my July 2009 review , HubSpot has further extended the system to include social media monitoring and sharing, limited list segmentation and simple drip marketing campaigns. It is now working on more robust outbound email, support for mobile Web pages, and APIs foroutside developers to create add-on applications.

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SalesFusion Combines Online and Offline Marketing with CRM

Customer Experience Matrix

The lowest-priced full version costs $1,500 per month and includes up to 25,000 names, 75 users, and 125,000 monthly emails. It merged in 2007 with online forms vendor AxiomFire and assumed its current name in January 2009. Let’s start with SalesFusion’s strongest point, which is the scope of marketing channels supported.

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Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

External systems can also add names through the Marketing Studio API. Pricing of Marketing Studio is competitive with other high-end business marketing systems. The marketing operations module adds $2,500 per month and other modules such as social media, banner ads, Web analytics and Web alerts add $1,500 each.

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Treehouse Interactive Refines Its Features and Targets Larger Firms

Customer Experience Matrix

Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. The HTTP Send avoids API calls or Web Services, although Treehouse offers data exchange through Web Services as well. Web analytics.

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Entiera Offers Consumer Marketing Automation Software as a Service

Customer Experience Matrix

Summary: Entiera is a sophisticated consumer marketing automation system, offered as a service and at a lower price than conventional competitors. But consumer marketing automation systems generally have more advanced database, segmentation, planning, project management and analytics. Back to Entiera.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Because the RowFeeder team is very welcoming to custom report requests, it’s a good solution for agencies looking to put their own stamp on analytics, especially those without an Excel ninja on staff. Pricing is quite reasonable for RowFeeder. Beyond that, pricing increases based on number of keywords and posts in $5 increments.

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3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). link] Dennis Price RT @jaybaer: "R.I.P. Don't tell FB. is doing, and even Amazon (as mentioned).