article thumbnail

Kindle Marketing Lessons « The Effective Marketer

The Effective Marketer

When I got the Kindle, one of the first things I wanted to do was to get the Wall Street Journal delivered to my e-Book, and Amazon was offering it. Why would Amazon increase the price substantially without giving customers any additional benefit is still a controversial subject , but the lesson is clear: Unless you have a good reason (i.e.

Planning 100
article thumbnail

B2B Lead Generation Blog: Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott

markempa

As I write this post his book is ranked in the top 100 of Amazon Best Sellers. Get your copy of The New Rules of Marketing & PR on Amazon. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Congrats David!

PR 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 5 Reasons Most Companies Aren’t Measuring Social Media

Convince & Convert

In 2009, there were 1,147,910 households with a TV in metropolitan Charlotte, North Carolina. Do you really know the financial impact of your TV, radio, outdoor print, public relations, and customer services initiatives? Nielsen ratings have a direct impact on hundreds of thousands of people in the United States. Probably not.

article thumbnail

B2B Lead Generation Blog: Podcast: What Sales Really Needs From Marketing

markempa

Ill be posting my Amazon review soon. Ill be posting my Amazon review soon. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 If youre a small business owner (or plan to be one in the future) youll want to put this book on your reading list. It’s great. It’s great.

article thumbnail

B2B Lead Generation Blog: New Book on Corporate Blogging

markempa

I will post a review on Amazon soon. I will post a review on Amazon soon. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 This is the perfect time to release a book on corporate blogging. Many companies are just getting started with using blogs to attract and engage their customers.

article thumbnail

B2B Lead Generation Blog: New Book: Lead Generation for the Complex Sale is officially released

markempa

MB) Download a free chapter For the real thing, order on Amazon. Update: The book made its debut in Amazons top 100 (sales and marketing books) today. MB) Download a free chapter For the real thing, order on Amazon. Update: The book made its debut in Amazons top 100 (sales and marketing books) today.

article thumbnail

B2B Lead Generation Blog: Its a New Year for Lead Generation for the Complex Sale

markempa

Im awaiting an official release date but Amazon currently shows April 15th. Im awaiting an official release date but Amazon currently shows April 15th. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 yes thats Tax Day. To those who have already pre-ordered the book, thanks! yes thats Tax Day.