Remove 2009 Remove Aggregators Remove Tagging Remove Wiki
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Tuula Lehtimäki & Jari Salo & Heidi Hiltula & Mikko Lankinen. Harnessing web 2.0 for business-to-business marketing - Literature review and an empirical perspective from Finland. ISBN:978-951-42-9120-3

Online Marketing Institute

tools, we mean blogs and podcasts, social networks, communities, content aggregators and virtual worlds. is still low, but blogs, wikis and video sharing raised some interest. Tags: web2.0 for business-to-business marketing and add an empirical perspective on the subject from Finland. Overall, web 2.0

Web 2.0 40
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B2B social media case studies - 3 you can learn from and why they work

Online Marketing Institute

Just look at Peter Kim’s social media case study wiki –it’s chock full of examples. One of their key strategies is to aggregate industry content for customers and potential customers–making it easier for them to find important information they need. Tags: socialmedia b2bmarketing. All Rights Reserved.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. Tags: B2B marketing , lead management , marketing technology :: Add to del.icio.us

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Get the Most Out of Twitter Hashtags

Online Marketing Institute

Twubs : Twubs, which we recently reviewed , uses a wiki system to help disseminate information on a hashtag. It aggregates tweets and imports pictures to help illuminate the topics being discussed. The Twitter Fan Wiki also has some interesting reading material on hashtags if you’re looking to further your hashtag education.

Twitter 40