2009 Adwords Features Leads Marketing Automation 
Customer Experience Matrix
JULY 30, 2009
Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user.
The Effective Marketer
AUGUST 30, 2010
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. In the B2B marketing space this is notorious.
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The Effective Marketer
JANUARY 11, 2010
The matrix helped us focus on how vendors compared on each feature and also gave us the ability to rank vendors based on weighted scoring. Well, because there were some features we considered more important than others and so should you. Good luck in your email marketing selection process! Good question!
The Effective Marketer
APRIL 9, 2009
One of the more interesting features is the ability to search for salaries paid at a specific company. This entry was posted on Thursday, April 9th, 2009 at 7:49 pm and is filed under Communication , Hiring. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?
The Effective Marketer
MAY 10, 2010
Don’t use a brand mascot to promote a luxury item or something with such a distinctive feature or benefit that the character detracts from it. Brand mascots are best for highly competitive market arenas where it is hard to differentiate players. There are some do’s and don’ts that I use to guide clients with regard to brand mascots.
The Effective Marketer
SEPTEMBER 23, 2009
That’s why I’m eager to check out two resources: MarketingProfs Digital Marketing World The folks at MarketingProfs held an online trade show that had a great speaker lineup and relevant topics for those in the online world, being very focused on tactics for lead generation, social media, and email marketing among other topics.
Customer Experience Matrix
MARCH 8, 2011
This could be a real game-changer in the small business marketing automation landscape. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. But if Salesforce.com likes what it sees, who knows where that will lead?
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