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Video for Financial Services: Banking and Beyond

Vidyard

Money can be a tough subject, and FinServ representatives, commonly referred to as “trusted advisors,” have an obligation to act in the best interests of their clients. How do people assess whether someone is acting in their best interests? This puts pressure on legacy wealth managers to keep up with the changing buyer.

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Video for Financial Services: Banking and Beyond

Vidyard

Money can be a tough subject, and FinServ representatives, commonly referred to as “trusted advisors,” have an obligation to act in the best interests of their clients. How do people assess whether someone is acting in their best interests? This puts pressure on legacy wealth managers to keep up with the changing buyer.

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How 3 Insurance Companies Took Content Marketing by Storm

Contently

“Let’s face it,” said Matt Johnson, State Farm’s former head of digital marketing. “Insurance is not a high-interest category for someone aged 18 to 35. They want to spend as little time as possible thinking about insurance.” ” On the surface, the perception of the insurance industry can be a huge hurdle.

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Could Volkswagen’s Fun Theory Transform Influencer Marketing in 2020?

Martech Advisor

In 2009, Volkswagen made marketing history with its Fun Theory campaign, designed to encourage positive behavior in a fun way. As a result, the act of throwing garbage becomes ‘fun,’ encouraging students to change their behavioral patterns. In this article, we discuss: What is Fun Theory.