Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. I believe the key point is building relationships with social broadcasters.

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Convince & Convert

AUGUST 11, 2010

I hear the Flagstaff Restaurant Association is lobbying for you to broadcast from remote in Indiana and will fly you in weekly for dinners…it could happen! No idea what a Hoosier is. Decided to find out first-hand. Want to cheer for a historically mediocre college football team. All the best with the move. link] jaybaer Thanks Mark.

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Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

SEPTEMBER 21, 2010

These bullets should be on the walls of all executives who think they understand social media because they have the ‘tools’ to broadcast their message and that their consumers will automatically listen. January 27, 2009 Posted by John Furrier in Technology. Social media is the email marketing of our web 2.0

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Convince & Convert

AUGUST 18, 2010

What is an @ mention on Twitter etc… I think you're right about some PR firms still looking to social media as a broadcast tool not a landing place for consumer connections. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective.

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B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Don’t spam!

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Webbiquity

JULY 26, 2010

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. June 8, 2010.

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B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

AUGUST 31, 2010

August 31st, 2010 |Written By: Jay Baer | View Comments Tweet Mitch Joel , whose blog and work I greatly admire, wrote a very interesting blog post recently that bemoaned the lack of conversation in social media. But Don’t Settle for Less Now, there’s a difference between striving for conversation and settling for broadcasting.

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B2B Marketing Zone Posts

AUGUST 3, 2010

Best of B2B Marketing. July 1, 2010 to July 31, 2010. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Featured Sources. Like hooking their toilet up to Twitter.

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

MARCH 9, 2010

March 9th, 2010 |Written By: Jay Baer | View Comments Tweet Are you treating social media like a checklist? Over time I'm sure we'll see more segmentation of social networks just like we did in the 20th century with print and broadcast. Oakley running an ad in Surfer says it's a product for athletes.

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Online Marketing Institute

NOVEMBER 2, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Sudha believes that a lot of B2B marketers are using it simply as a broadcast platform, when its real value is in making customers your partner. A challenge for all marketers! Her example was the PayPal Developer platform. What tools will we be using?

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

APRIL 7, 2010

Broadcasting your whereabouts on the Internet IS a guarantee. I’m starting to hear a lot of smart people scoff at these services, primarily along these lines “Why do I care where someone is eating for lunch? Even if a criminal knows that you “usually&# are at work during the day, there's never a guarantee.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Webbiquity

JUNE 6, 2011

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. What’s most interesting is that Umair made this statement in June, 2009 when Twitter had recorded approximately 2.5 Since 2009, we have seen revolutionary wars and unspeakable natural disasters.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Convince & Convert

SEPTEMBER 20, 2010

August 12th, 2010 |Written By: Jay Baer | View Comments Tweet We built our own Frankenstein. They don't just broadcast. link] @yigg [link] B2B Online Marketing RT @jaybaer: Is Twitter for Business Even Worth the Trouble? An online marketing pro since 1994? They INTERACT. link] [link] Dina C.

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Convince & Convert

SEPTEMBER 21, 2010

There was no shatteringly impactful takeaway from SXSW 2010, as it seems we’ve entered a (sure to be brief) innovation lull. There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace. This must change.

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