article thumbnail

Igniting Word of Mouth: How WOM Reduced Teen Smoking in South Carolina

Adobe Experience Cloud Blog

Word of mouth is generally considered to be the most powerful form of marketing available. Why is it so important to learn the principles of Word of Mouth marketing? Perhaps the best way to explain the power and effort required with Word of Mouth marketing is to share a success story.

article thumbnail

Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

Word-of-mouth, social influence, PR and Public Affairs are highly relevant to the way we should be approaching influencer marketing. For many businesses, the answer is to build an army of influencers who will provide your product the positive word-of-mouth it needs to stand out among competitors.”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Silly Things Digital Marketers Do

B2B Digital Marketer

The spunky startup got on the radar of local business leaders in Phoenix, and Jay was next tabbed to start a full-service Internet business for the owners of a local television, radio, and magazine conglomerate. The result was AZFamily, which became the second largest TV-station website in America. Full circle!

article thumbnail

Election 2016: Content and Social Media To Change How Candidates Engage Voters

Content Standard

I told him about the challenges political candidates face using traditional media—particularly television—to connect with their audience, and that producing engaging online social content would become the future of campaign marketing. His response: “Interesting.” Obama: The Political Content Marketing Pioneer. And it makes sense.

article thumbnail

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Television hit a tipping point - but channels (NBC) don’t. This entry was posted on Tuesday, June 24th, 2008 at 12:26 pm and is filed under Uncategorized. On June 24th, 2008, Josh Ledgard said: I agree completely. On June 25th, 2008, Sean said: thanks for the comments Josh and Bev. Upcoming Events. Share This.

article thumbnail

Cognitive Surplus - Use Social Connectivity to Change the World.

Convince & Convert

Getting news from a piece of paper, having to be physically near a television at a certain time to see a certain show, keeping our vacation pictures to ourselves as if they were some big secret – not one of these behaviors made a lick of sense. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

RSS 119
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

use “TV” over “television” in content and navigation) 2. I really liked your point about tv versus television. I really liked your point about tv versus television. I really liked your point about tv versus television. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.