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The Stratification of Social Media Listening

Biznology

Full disclosure: I''ve been a senior strategist for social media listening company Converseon since 2008.] Radian6 crawled the blogs, screen-scraped the message boards, contracted with Twitter for the firehose. I’ve been in this business for the last five years and I’ve seen a lot of changes. Radian6 analyzed the data.

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. Landing pages can be attached to an auto-responder email, while standard fields on forms are automatically mapped to Salesforce.com. CRM integration is currently limited to sending data to Salesforce.com.

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Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com. Leads can be captured on landing pages, imported from lists or added through Salesforce.com synchronization.

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Conversica Announces a Strategic European Reseller Partnership with LeadFabric

Conversica

To learn more, visit conversica.com and follow the company on Twitter , LinkedIn and Facebook. LeadFabric was founded in 2008 to transform customer engagement through innovative B2B marketing technology services. Find out more at www.leadfabric.com , LinkedIn , Facebook and Twitter. ###. About LeadFabric.

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Low Cost Systems for Demand Generation

Customer Experience Matrix

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Pardot : another pretty powerful product; see my blog review from December 2008. OfficeAutoPilot : this is the current incarnation of what used to be Moonray.

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Turning Web Site Visitors into Paying Customers

Online Marketing Institute

Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. “How do you leverage otherwise anonymous traffic? 6) ERP (17) Internet Cust.

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2 Mistakes that Cause Content Syndication to Fail

Online Marketing Institute

Top Posts 26 Must-Have Negative Keywords for B2B PPC Campaigns 7 Mistakes To Avoid In Your Next Webinar Invitation Salesforce.com Webinar Invitation Gets It Right The First (Almost) Clickable Direct Mail Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best Subscribe Email Click Here to receive a monthly summary of new posts via email.