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SAS Adds Real Time Decisioning to Its Marketing Systems

Customer Experience Matrix

Customer Intelligence” is SAS’s name for the platform underlying its enterprise marketing offerings. Labels aside, the biggest news within this release of Customer Intelligence is the addition of Real-Time Decision Manager (RDM), a system that…well…makes decisions in real time.

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Six degrees of separation in instant messaging | Emerging Technology Trends | ZDNet.com

Buzz Marketing for Technology

March 14th, 2008. ’&# And obviously, this study covered only users of Microsoft messenging system. “We present a study of anonymized data capturing a month of high-level communication activities within the whole of the Microsoft Messenger instant-messaging system. in Downloads. in Reviews. in Whitepapers. Networking.

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow.

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Grow Your Wiki

Buzz Marketing for Technology

change management. knowledge management. managing wiki growth. project management. Jun 26, 2008 0. Jun 25, 2008 0. Jun 25, 2008 0. 21 days of wiki adoption. advertising. Barack Obama. better meetings. BlackBerry. boris mann. citizen journalism. Clay Shirky. collaboration. Collaborative Technology.

Wiki 100
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The future of groupware in the interactive workplace. | Technology > Software Services & Applications from AllBusiness.com

Buzz Marketing for Technology

Tools & Services. Management. Marketing & Advertising. Management & Leadership. Marketing & Advertising. Sales & Marketing. Advertising & Marketing. Financial Services. Human Resources. Management. Related Topics: Software Services & Applications (301). |.

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.