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Social media marketing isn’t a popularity contest

Biznology

Less can definitely be more when it comes to not only bringing in an ROI from social, but engaging with your social network of followers. How to Make the Most of Your Social Media Marketing with Less. Advertising the same way to all of your social media followers is akin to the pray and spray techniques of the past.

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Twitter Blurs the Line: Sorting Out Branding, Adv/PR and Marketing Opportunities

B2B Marketing Savvy

An August 2009 study was just released which categorized a sample of 2000 tweets as falling into the following categories: News, Self-Promotion, Spam, Conversational, Pass-Along Value, and Pointless Babble. Instant message call to action promotions. Listening dashboard for brands/branding. Customer feedback/dialogue.

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Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. That would be a interesting exercise, wouldn’t it? All rights reserved.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I divinity see some comparison between infomercials and social media, but more on the experience side. Maybe sampling and demos on location will fit better. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Just like nateriggs says, infomercials have a bit of ‘negative’ vibe. All rights reserved.

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Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

If you’re trying to gain customers, your social program is more about content creation, influencer identification, and virality. Sample tactics include writing blog posts, sending promotional tweets, creating and posting videos, and blog commenting. And at the execution level, it’s an important distinction.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

On Monday and Tuesday, a huge sampling of Flintsters learned about social media strategy from Jason Baer – a social media consultant and founder of Convince & Convert. We learned about the 7 steps to creating a social media strategy. [.] Don’t these collide? Or Loyalty for Nothing -> Acted once?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A recent feature on CIO.com on “ 10 of World’s Strangest Social Networks &# gets it all wrong. Somebody’s “strange&# social network is someone else’s potentially thriving customer community. What about Baskin Robbins – with a promotion offering free samples (and extra napkins)?