Customer Experience Matrix

JULY 17, 2009

They pull data from external lists and can execute actions including: send a message (email, voice mail, print, fax, post cards, mobile text); update Salesforce.com (create a task, send an email through Salesforce.com, update Salesforce.com bounce history); or get a record count. Pricing is also intended to make things simple.

Multi-Channel 120

Multi-Channel Marketing Automation Services Demand Generation Agencies Advertising Channels 120

Customer Experience Matrix

JULY 8, 2009

Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Vendors showing significant growth ( highlighted in green ) are mostly new entrants with below-average prices: Pardot , OfficeAutoPilot and LoopFuse. ActiveConversion is not new but also has a low price point.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Customer Experience Matrix

JULY 30, 2009

The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com. Leads can be captured on landing pages, imported from lists or added through Salesforce.com synchronization.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

FEBRUARY 4, 2009

Here are some alternatives that will come in at or below Marketo’s published starting price of $2,400 per month (or $1,500 for their “Lite” version). (To Pricing on their Web site is quite close to Marketo’s: $1,000 a month for a limited edition and $2,400 per month for all the bells and whistles, and no extra charge for installation.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

APRIL 5, 2009

The base price includes a separate IP address. True Influence has existing integrations with Salesforce.com and SugarCRM. The system provides its own Web analytics, based on page tags. Pricing of True Influence is also designed for on simplicity. and downloadable collateral such as white papers and brochures.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

WebMarketCentral

MARCH 3, 2009

With more than 200 new features, the release is the most significant since the product's initial launch in early 2008. additional profile is requested as a prospect moves through an interactive process); Native integration with Salesforce.com ; Web visitor profiling; and Automated duplicate lead removal. Tags: Web Marketing.

Enterprise Management 20

Enterprise Management Marketo Marketing Management LEADSExplorer 20

Online Marketing Institute

JULY 31, 2009

I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. Tags: B2B marketing , lead management , marketing technology :: Add to del.icio.us

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40