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Attack of the Customers Press Release

Paul Gillin

JANUARY 24, 2013

Delighting the customer is the only sustainable source of competitive advantage today, because product differentiation is fleeting and price differentiation is unprofitable, ” said co-author Greg Gianforte. How to create a culture that puts customers first. Failure to deliver exceptional customer experiences is simply failure.”.

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Attack of the Customers: The Pampers Dry Max Crisis

Paul Gillin

AUGUST 29, 2012

P&G had actually begun shipping the new product in August, 2008, more than 18 months before it was announced. Visitors griped about everything from rude P&G customer service reps to price changes. “When I asked if there was a change in design, they denied it at first.”. In fact, Shah’s suspicions were correct.

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Paul Gillin

Attack of the Customers Press Release

Attack of the Customers: The Pampers Dry Max Crisis

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