ClickZ

JANUARY 29, 2020

After IBM, I got bit by the startup bug again and served in a few chief marketing officer roles at Systinet, which was acquired by Mercury Interactive, and JackBe, which was acquired by Software AG, before coming to Acquia, first in 2008 and again in 2016. I first joined Acquia in 2008, leaving in 2011 to run a non profit.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

Zoominfo

DECEMBER 19, 2018

The creator of five multi-million-dollar companies, Jay is also an active venture capitalist and technology advisor, as well as an avid tequila collector. Featured Video: Combine Automation with a Human Touch to Increase Renewal Rates and Margins. The Beginner’s Guide to B2B Marketing Attribution Modeling.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Valasys

AUGUST 30, 2019

While millennials had a pretty hard time acknowledging that they have grown-up & most of them till this date get nostalgic about their childhood, Gen Zers saw the financial crunch & the inflation in the year 2008. Marketers need to focus on & optimize their multi-channel attribution strategies.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Martech

FEBRUARY 24, 2022

The high-tech/high-touch telephone provides them with convenience, speed and personal contact that inspires brand trust. CallSource offers a call tracking for offline attribution solution that has evolved to include advanced digital marketing, and call coaching and performance. Product overview. Target customers. Product overview.

Marketing Attribution 97

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 97

Online Marketing Institute

NOVEMBER 8, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. Learn more. For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Engagio

OCTOBER 13, 2020

Need for multi-channel orchestration. This explosion in marketing noise has made it more difficult to reach buyers through digital channels, making it more important than ever to orchestrate human and digital touches. A human, personalized touch is often more trustworthy, and thereby more effective. I know all this sounds hard.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Convince & Convert

SEPTEMBER 14, 2010

Tagging contacts in your CRM system requires nothing more sophisticated than one or two multi-select lists on your contact record. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable.

Social Media 124

Social Media Work Management Marketing Management Media 124