Customer Experience Matrix
SEPTEMBER 1, 2010
Summary: So you want some hard numbers to prove the value of marketing automation? A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Aberdeen Group has published many studies related to marketing automation. Here's a bunch.
Customer Experience Matrix
SEPTEMBER 28, 2011
The world clearly has more B2B marketing automation vendors than it needs – my master list of demand generation products includes two dozen. By contrast, mid-tier consumer marketers often have a hard time finding good options. Provides outbound campaigns and real time interaction management as well as advanced analytics.
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Customer Experience Matrix
JULY 10, 2013
sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. That''s theme number three.
Customer Experience Matrix
FEBRUARY 26, 2012
One of first marketing automation systems I ever saw – this would be during the Reagan Presidency – was a custom-built dial-up network to distribute collateral to farm equipment dealers. Some of these channel marketing systems focus on lead distribution, some on locally-customizable promotion materials, and some on campaign management.
Customer Experience Matrix
OCTOBER 29, 2017
Many of these systems have developed outside the United States, since prepaid phones have a smaller market share here than elsewhere. Founded in India in 2008, its original clients were South Asian and African companies whose primary product was text messaging. Flytxt is a good example.
Customer Experience Matrix
OCTOBER 24, 2014
Back in, say, 2008, a product like this would be big news. In this case, the main technical differentiator is extreme automation: SalesPredict imports customer data, builds models, scores current records, and deploys the results with virtually no human intervention.
Customer Experience Matrix
NOVEMBER 19, 2010
The table below throws in a reasonable guess for 2008 as well. My records suggest the company had about 25 average employees in 2008, for $5 million in expenses. The company started selling in late February 2008 and my records show it ended that year with 120 clients. at the end of 2008 and dropped to 5.7 million total.
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