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Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity

Adobe Experience Cloud Blog

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. The next guest to take the stage was Charles Phillips, CEO of Infor, who shared the vision for Infor and Marketo as a strategic partnership. What a start!

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

Online Marketing Institute

" Jon Miller, Marketo Learn More Recent Comments Kirk Taylor : That’s great advice for anyone writing a blog. I’d be interested in your thoughts about the lead gen aspects of blogging. Sutton Anne Holland Brad Bortone Chris Heine Daniel Burstein David Kirkpatrick David Meerman Scott Jen Doyle Jeanne S.

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YouTube for Business: What You Need to Know to Succeed

Vidyard

The downside is the analytics are quite limited and YouTube doesn’t integrate with marketing automation systems like Marketo or Hubspot. That means you can’t score leads or track individual viewer behavior. YouTube launched their live-streaming feature, YouTube Live, in 2008 but it’s gathered critical momentum in the last few years.

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YouTube for Business: What You Need to Know to Succeed

Vidyard

The downside is the analytics are quite limited and YouTube doesn’t integrate with marketing automation systems like Marketo or Hubspot. That means you can’t score leads or track individual viewer behavior. YouTube can be a big revenue or lead-gen opportunity—if you go into it knowing what you want to accomplish.

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