YouTube for Business: What You Need to Know to Succeed
Vidyard
MAY 13, 2020
Some stats for thought: YouTube reaches more adults aged 18 to 49 than cable TV. The downside is the analytics are quite limited and YouTube doesn’t integrate with marketing automation systems like Marketo or Hubspot. That means you can’t score leads or track individual viewer behavior. You also can’t use GIF thumbnails.)
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