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YouTube for Business: What You Need to Know to Succeed

Vidyard

YouTube excels at earning eyeballs thanks to what’s known as the long-tail effect. The downside is the analytics are quite limited and YouTube doesn’t integrate with marketing automation systems like Marketo or Hubspot. That means you can’t score leads or track individual viewer behavior. YouTube Live (a.k.a.

Youtube 158
article thumbnail

YouTube for Business: What You Need to Know to Succeed

Vidyard

YouTube excels at earning eyeballs thanks to what’s known as the long-tail effect. The downside is the analytics are quite limited and YouTube doesn’t integrate with marketing automation systems like Marketo or Hubspot. That means you can’t score leads or track individual viewer behavior. YouTube Live (a.k.a.

Youtube 65