Writing on the Web

FEBRUARY 19, 2014

Clients can be reached through Facebook, LinkedIn, Google+, Twitter – the list goes on. The University of Massachusetts Dartmouth annual study of corporate blogs in 2013 recently reported the largest year over year increase of Fortune 500 corporate blogs (34%) since they started tracking them in 2008.

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Vision Edge Marketing

DECEMBER 6, 2011

The emergence of Yahoo Web Analytics, Adobe’s acquisition of Omniture (recall that Omniture acquired Visual Sciences, WebSideStory, Offermatica, Instadia, and TouchClarity), and Google’s continued push into the enterprise all signal an increased emphasis on multichannel data analysis. The Implications of Cross-Channel Analytics.

Analytics 100

Analytics Advertising Channels Enterprise Management Work Management 100

Webbiquity

FEBRUARY 7, 2012

Jenise Uehara Henrikson highlights the phenomenal growth of social media over the last six years, and particularly since 2008. 59% are on Twitter, and 43% use a company blog for marketing. Google attracts more than one billion unique visitors per month. Executives Fail to Focus on Social Media Marketing Strategy by eMarketer.

Paid Content 100

Paid Content Social Media Statistics Research 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. In lead generation marketing our goal is to get visitors to take action. Google Website Optimizer.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

MARCH 2, 2010

The social media community is starving for a viable way to track customer behavior throughout all social outposts (as evidenced by the massive number of retweets for this post I mentioned recently about a new way to tie Google Analytics to your Facebook fan page ). link] Evo Terra That seems to be the angle Google has taken with Buzz.

Business 117

Business Paid Search Agency Social Media Analysis 117

Convince & Convert

SEPTEMBER 20, 2010

but Twitter (or any other social media tool) is just one of many tactics and channels used in marketing communication. It's not a stand alone tool, but works best when integrated in the marketing mix. HEY COMPANIES: GET YOURSELF A GOOGLE ALERT SET UP. That said I gotta agree with Ike, the numbers are one thing.

Twitter 147

Twitter CRM Business Paid Search Agency 147