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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

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We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Forrester Blog for Interactive Marketing Professionals. Many organizations spend thousands of dollars each month on search marketing to take advantage of this increase. Rebel Brown's blog Phoenix Rising.

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According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. 5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. Twitter has the fifth oldest. billion by 2014.

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B2B Marketing Zone

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Best Social Media Stats, Facts and Marketing Research of 2010

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