2008, Forrester and SEM - B2B Marketing Zone

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Without the qualitative element, a campaign such as paid search (SEM) may appear to be performing well, when in fact a high proportion of the leads may fall completely outside the company’s target profile. in January 2008. Ardath Albee's blog Marketing Interactions.

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ROI B2B Marketing Paid Search Agency Planning

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

JANUARY 17, 2011

5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 B2B Marketing: Red-Headed Step-Child of SEM World? billion by 2014.

Paid Content

Paid Content Stats Social Media Marketing Budget

B2B Marketing Zone

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Best Social Media Stats, Facts and Marketing Research of 2010

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