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Forrester Blog for Interactive Marketing Professionals. Many organizations spend thousands of dollars each month on search marketing to take advantage of this increase. While conversion rate is one way to measure the effectiveness of a search phrase, for instance, it can be extremely misleading. Patsi Krakoff's Bio.

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How do social media marketing strategies in small businesses differ from those in larger enterprises? More than 700,000 local businesses have active Pages on Facebook. Still don’t think social media is important for marketing your business? 75% of small businesses in the U.S.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

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