ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?
Ambal's Amusings
OCTOBER 15, 2009
Forrester Blog for Interactive Marketing Professionals. There are a couple of things you need to do to make this metric viable: • Map your prospects’ buying process (personas and segmentation will help). Many organizations spend thousands of dollars each month on search marketing to take advantage of this increase.
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