Industrial Marketing Today

AUGUST 3, 2010

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. Here’s a step-by-step tutorial on how to add Google Analytics to your Facebook Fan Page from the Social Media Examiner. The trick is to learn how to use all its power. Copyright © 2010 Tiecas, Inc.

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B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 19, 2010

Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. The chart below from a research study done by Forrester illustrates this point very clearly. And they use different sources to get their information. All Rights Reserved.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Instead, why not focus your social media efforts on trying to locate and engage with the Mass Influencers within your customer base? Eat 10 sandwiches, get the 11th free. Here’s 6 ways to find the gossips in your midst: 1.

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Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

FEBRUARY 10, 2010

"How can social media kill email, when you have to have an email address to belong to a social media site?” August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

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Social Media Email Marketing Social Marketing Paid Search Agency 127

Convince & Convert

SEPTEMBER 21, 2010

Nothing Aware of you, but never acted Acted once Repeat actions/enthusiasts Advocates Pick up to two of these segments to focus upon, but make sure they are adjacent on this scale. How Does Your Audience Use Social Media? Love the slides, worksheet and Forrester tool. Love the slides, worksheet and Forrester tool.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

B2B Marketing Zone Posts

DECEMBER 1, 2010

12 Tips For B2B Marketers to Excel in Twitter - Modern B2B Marketing , November 16, 2010 Any successful B2B social media plan includes strategies and tactics to forge relationships and build a brand. This is up from 16% in 2008. B2B strategic marketing consultant’s value proposition. Blogging varied by industry type. Tweet This!

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 21, 2010

This is especially handy when you need to segment your audience. link] TrafficVault.com RT @AndrewHazen The 39 Social Media Tools I'll Use Today [link] #socialmedia #web2.0 link] Michael Rajnovic Jay Baer: The 39 Social Media Tools I’ll Use Today [link] [link] Tony Wood Yea. All rights reserved.

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Social Media Media Paid Content Webinar Metrics 167