Industrial Marketing Today

MAY 5, 2010

A white paper would fit the bill nicely here. After-sales support such FAQs, How-to videos, Troubleshooting guides, User forums are all examples of after-sales content. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. If you use Wufoo to power your forms, you can hook up Flowtown to investigate, score, and sort your form submissions, and then alert you based on custom business rules.

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. State Indicator – Turns orange when you’re in that section 2. All rights reserved.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

APRIL 28, 2010

I also think this would pair great with a recent white paper by White Horse called the TIME Method. It is a social media engagement process that includes the idea of finding Influencers in your target markets. I think using the information in tandem would be great to add to social media strategies.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

SEPTEMBER 21, 2010

eduGuru Links of the Week for November 14th, 2008 |.eduGuru The 6 Dangerous Fallacies of Social Media – You may have heard of social media. However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. There’s been a bit of news about it recently. .&#

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

MAY 19, 2010

link] John White Paper Discoverable, Interactive, Shareable – Russ Henneberry on Content Marketing. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. No surprise, these posts get great exposure–everyone is sharing them like crazy with their network because they are involved!

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139