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Media and Mobile: What the Future Holds

Hubspot

Consumption of digital media on mobile devices has climbed from 18 minutes per day in 2008 to nearly 3 hours in 2015. Otherwise, they’ll flock to the information that they’re coming across in their Facebook, LinkedIn, and Twitter feeds. With subtle optimizations, you can turn more casual visitors into loyal buyers. Native 2.0.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social media creates kinship between companies and customers, and kinship equals purchase intent. Facebook Fan Pages are email newsletters with smaller pictures. Facebook is for people you used to know. Social media allows big companies to act small again. Linkedin is for people you know. I know this one isn’t mine.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Consequently, look to your Facebook fans, or use of the new Facebook “like&# feature as a marker for Mass Influence. (It

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty. Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. There’s an optimal time of day and day of week to tweet.

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Ad Tracking: What It Is & How to Do It

Hubspot

DoubleClick , which was acquired by Google in 2008, is an ad management and ad serving platform that enables marketers to run ad campaigns across multiple channels. Facebook Ad Tracking. Advertisers on Facebook can leverage a number of different ad tracking strategies to optimize ads for their audience.

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Hulu Advertising 101: A Guide to Running Streaming TV Ads

Single Grain

Launched in 2008, Hulu is the only service that offers access to every major U.S. You can also create custom audiences as you do in your Facebook ads campaign. Hulu ads are super effective with higher purchase intent and stronger ad recall. Book My Free Hulu Ads Consultation . What Is Hulu? broadcast network.

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Demandbase One: Fusing the Best of Inbound and ABM for Modern B2B Marketers

Engagio

Our B2B focus is why some of the largest and most sophisticated B2B marketers in the world—including Adobe, DocuSign, Facebook, and Salesforce—rely on Demandbase for digital advertising. Open opportunities that suddenly start showing intent for competitors. Existing customers showing purchase intent for additional cross-sell products.