Industrial Marketing Today

SEPTEMBER 13, 2010

Social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status; 55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. However, these tend to be far more effective in the later stages of the industrial buy cycle. Resources

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

OCTOBER 2, 2010

Draw up a detailed schedule for delivering each phase of the campaign, map out events and actions that will trigger appropriate follow-up emails based on email recipient and site visitor behavior. Prioritize your objectives if multiple needs have to be satisfied. WHEN : When on the sales cycle do you expect to engage with your prospects?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

AUGUST 3, 2010

It is measured by using Event Tracking in Google Analytics. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 of Tiecas, Inc.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 23, 2010

Another advantage of using social media is increasing your “likeability quotient.” Don’t ignore social media’s ability to quickly announce new blog posts, articles, webinars and events. While social media marketing may be cheap, it is not free. This is a lot quicker and cheaper than organic SEO. of Tiecas, Inc.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Convince & Convert

SEPTEMBER 14, 2010

However — and this came up frequently at the recent Social Media AZ event — in B2B applications, they haven’t been as useful because people still often use a different e-mail address for personal and business use. link] Top 5 Inbound Marketing Articles to Start the Week: Social Media Fear : Charlie Abrahams [.]

Social Media 123

Social Media Work Management Marketing Management Media 123

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Is social media creating a generation of cowards? The big news of this event is the launch of Eloqua 10.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

OnPath , November 19, 2010 Yesterday we hosted an event titled: Social CRM: What is it? Don’t Over Schedule Events. The Science of Social Media. Focus: To Pop to the Top on Google - Content Marketing Today , November 5, 2010 Pair of Seattle Personal Injury Law Firms Prove the Content Marketing Point. Should I care?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40