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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Research from eMarketer released in August projected B2B ad spending to grow by 22.6% Researchers and analysts with eMarketer attribute this to the shift towards content and online events which often need paid promotional channels to reach new audiences. Care more about mobile. Mobile Mindfulness. this year as well.

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20 LinkedIn Groups Every Marketer Should Join

Hubspot

Created: March 3, 2008. As one of the largest groups on LinkedIn, this community is chock-full of inspiration, intriguing discussions, and detailed tips and best practices for improving your online marketing, including mobile, SEO, email, and a heckuva lot more. 3) eMarketing Association Network. Created: February 2, 2008.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! in January 2008. Ardath Albee's Tip. Marketers Gain Visibility. Brian Carroll's Tip. Seamus Walsh.

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Hulu Advertising 101: A Guide to Running Streaming TV Ads

Single Grain

Launched in 2008, Hulu is the only service that offers access to every major U.S. Hulu subscribers also have the option to download selected movies and shows, while live TV subscribers can get access to additional features like Cloud DVR. These ads mimic the look of the Hulu UI design of full-length feature films or episodes.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. by eMarketer. 5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. 80% of Twitter use is on mobile devices. percent just a year earlier—a 43 percent increase.

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

The following are the top items from featured sources based on social signals. Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. This is up from 16% in 2008. Tweet This!