How do you allow prospects to get closer to your product?
Anything Goes Marketing
MARCH 24, 2007
If you go the site it doesn't just go to a microsite straightaway but opens up the real Lexus site to their 2008 RX product page and then opens up the microsite as a site overlay. Lexus is taking this further by using similar storefront displays that allow passer-bys to "fix" the cars using body movements.
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