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The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

Trade Press Services

Davide Savenije: After the 2008 crisis, there were a lot of bigger publications that got either spun out, unwound, acquired, or shut down. It kind of disintermediates the publications from the audience, at least in terms of new audiences discovering publications. It’s pulled out. It’s right there for you in search or chat.

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What Salespeople Need to Know About the New B2B Landscape

xiQ

Rather than moving sequentially through a funnel, buyers actually work through four parallel streams to make a purchase decision. To add to that, business buyers must justify a decision to others in the organization, especially as capital expenditures flow less liberally in many industries since the financial crisis of 2008.

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What Salespeople Need to Know About the New B2B Landscape

xiQ

Rather than moving sequentially through a funnel, buyers actually work through four parallel streams to make a purchase decision. To add to that, business buyers must justify a decision to others in the organization, especially as capital expenditures flow less liberally in many industries since the financial crisis of 2008.

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Sales Pipeline Radio, Episode 234: Q & A with Jon Miller @jonmiller

Heinz Marketing

If you are listening live on the Funnel Media Radio Network, thank you, as always, for making this part of your work from home work day, or working and listening from wherever you are. But in terms of where marketing orchestrates at work, I think it does shift the center of gravity a little bit. Jon: A hundred percent.

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Tech 2020: How Technology Has Revolutionized Campaigning

Walker Sands

Having worked on the 2016 campaign trail myself, I’ve witnessed firsthand how technology is an essential component to running any successful campaign operation – though obviously, tech alone can’t win elections either. Targeted Campaigns. In fact it was so effective, it led me to my first field organizing job for the 2012 campaign.