Trade Press Services

MARCH 11, 2024

Davide Savenije: After the 2008 crisis, there were a lot of bigger publications that got either spun out, unwound, acquired, or shut down. It kind of disintermediates the publications from the audience, at least in terms of new audiences discovering publications. It’s pulled out. It’s right there for you in search or chat.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Industrial Marketing Today

SEPTEMBER 27, 2010

Complex industrial sales require many face-to-face meetings with several stakeholders within the customer’s organization. How has the role of the inside and outside sales team changed within your organization? Often closing the deal requires participation by many members of your sales team. Leave your comments below. of Tiecas, Inc.

Social Media 60

Social Media Social Marketing Media Planning 60

xiQ

AUGUST 8, 2015

One reason why the sales force remains so important to the B2B customer is that most products and services sold to business organizations are components in a wider usage system at that buyer, and customer value ultimately resides in that usage, not just the individual product. Buying is a continuous and dynamic process.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

xiQ

AUGUST 8, 2015

One reason why the sales force remains so important to the B2B customer is that most products and services sold to business organizations are components in a wider usage system at that buyer, and customer value ultimately resides in that usage, not just the individual product. Buying is a continuous and dynamic process.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

Heinz Marketing

FEBRUARY 8, 2021

The ABM platform, or the ABX platform category feels a lot like marketing automation did circa 2008, 2009, where it’s finally getting to the point where there’s an understanding of what are the capabilities that are needed, and there’s a relatively small, finite set of key players that you need to look at.

Account Based Marketing 98

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 98

Buzz Marketing for Technology

JUNE 28, 2008

it is distributed as a set of connections across the network Other concepts are embedded in the same network they form parts of each other, they effect each other Slide 22: The connections can self-organize Self-organizing systems acquire new structure without specific interference from the outside. © 2008 SlideShare Inc.

Web 2.0 100

Web 2.0 DMCA Disintermediation RSS 100

Walker Sands

MARCH 25, 2020

Back in 2008, the Obama campaign kicked off the technology revolution for presidential campaigning by finding their audience with targeted outreach. In fact it was so effective, it led me to my first field organizing job for the 2012 campaign. Targeted Campaigns. Nobody wants to be the next John Podesta, after all.

Campaigns 52

Campaigns Disintermediation Television marketing Phishing 52