Remove 2008 Remove Direct Marketing Remove Information Remove Social Networks
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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% At that time, social networks were lumped into content, which had a 34% share.

Spending 120
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The Power of B2B Communities

Paul Gillin

The rest of the chapter will go into the various kinds of social communities and how to use them, with examples from the HR, food service, medical and construction industries. I’d appreciate any feedback on this opening passage, in particular: Is this information useful to you? Is it appropriate to a B2B setting?

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. Social networking stuff fits here too.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social network connectivity is becoming the post-modern email newsletter. I certainly do not support the Draconian position that somehow social networks threaten email’s existence as a marketing channel. Follow/fan/friend is just opt-in – and all you've done is agreed to be sent direct marketing.

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6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. Facebook is the Model T of social networks.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

With Social Media, take a look at Chris Brogan. He doesn't just spew endless bits of information about his product (books, etc.). Just good ol' direct marketing principles, describe my problem like you know me and get me to trust you. Yep I see the connection with Social Media. They do that for real, right?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. It is a social media engagement process that includes the idea of finding Influencers in your target markets. Good stuff.