Customer Experience Matrix

OCTOBER 24, 2014

Back in, say, 2008, a product like this would be big news. In this case, the main technical differentiator is extreme automation: SalesPredict imports customer data, builds models, scores current records, and deploys the results with virtually no human intervention. User interface is a second differentiator.

Lead Ranking 120

Lead Ranking Lead Scoring Automation Salesforce.com 120

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. The next guest to take the stage was Charles Phillips, CEO of Infor, who shared the vision for Infor and Marketo as a strategic partnership. What a start!

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Adobe Experience Cloud Blog

DECEMBER 16, 2016

Think back to the 2008 financial crisis when most organizations started to cut marketing spend, and imagine living in a world where that is very much still the reality. A meaningful experience that resonates will differentiate your organization from others. Think: What content should you deliver to your audience?

Budget Programs 48

Budget Programs Education Brand Identity Branding 48

Ambal's Amusings

DECEMBER 17, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Marketing and Sales Alignment – Marketo eBook (New!). She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. in January 2008. Rebel Brown's Tip.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

SEPTEMBER 17, 2009

Marketo's Modern B2B Marketing. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. in January 2008. Rebel Brown's blog Phoenix Rising.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Martech

JANUARY 28, 2022

The martech industry is actually in a revenue bubble, like the dot-com bubble of 1995 and the housing bubble of 2008. One of my favorite books is “Revenue Disruption” by Phil Fernandez, co-founder of Marketo. Marketo and Salesforce are great examples, but there are many others. Fasten your seatbelts. That was the motto.

Customer Satisfaction 117

Customer Satisfaction Marketo Communities Opt-out 117

Ambal's Amusings

AUGUST 27, 2009

Marketo's Modern B2B Marketing. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. Blog Modern B2B Marketing Twitter Marketo InboundMarketer.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100