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2 Mistakes that Cause Content Syndication to Fail

Online Marketing Institute

In today’s economic climate, content syndication is one of the lowest risk lead generation vehicles there is. At our agency, the programs we negotiate for our clients are almost all performance-based, that is: they guarantee a minimum number of leads at a fixed cost. Post a Comment Search About the Author Howard J.

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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

The old email marketing strategy of batch and blast or spray and pray is no longer effective. However, there’s no denying the low cost of email marketing. Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Blog Marketing Interactions Twitter Ardath421. The High-Tech Direct Marketing Handbook – Howard J. in January 2008. Ardath Albee.

ROI 100
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ClickInsights: Biggest roadblock to converting marketing leads

Ambal's Amusings

"Disconnect between sales and marketing" Seamus Walsh's Bio. in January 2008. The biggest roadblock is having a disconnect between sales and marketing. Marketing collects information from companies expressing interest in a product or service and typically sends this "lead" onto sales.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. We too are seeing new entrants jump into this market.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketing Edge podcast. Blog Marketing Interactions Twitter Ardath421. The High-Tech Direct Marketing Handbook – Howard J. Rebel Brown.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. ” ‘Nuff said. Abby Bailey. AbbyBailey. Lisa Cramer. LisaJCramer.