The Lead Agency

AUGUST 6, 2018

Somewhere between 6-8 segments is ideal depending on the size of your target audience and the type of campaign you are working on. Resend emails to subscribers who didn’t open their first email. This strategy is one of the simplest on this list, but often marketers forget to revisit their email campaigns.

Email Marketing 83

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 83

Hubspot

MAY 23, 2017

It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. There was such a lack of tools, we often edited websites with Notepad and configured our own email server for sending email campaigns. I have hundreds of stories like this.

Advertising Agencies 72

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 72

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

Marketing Automation Market Trends 2008 (analyst report). Get these best practices, webinars, and podcasts to learn how to optimize email campaigns and maximize email deliverability. 20 Quick Tips for Improving Your Email Programs (StrongMail white paper). Email Measurement: Opens or Clicks?

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

Hubspot

FEBRUARY 17, 2012

Just because an email is accepted by the mail server does not mean it will get to an inbox. Blacklist - A list that denotes IP addresses as spammer IPs, impeding email deliverability. Bounce Rate - The rate at which your emails are not delivered. This is one measure of your email campaign’s success.

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Opt-out 28

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Act-On’s transactional event-triggered email solution (via Act-On).

Marketing Automation Services 122

Marketing Automation Services Enterprise Management Work Management Marketing Management 122

Litmus

AUGUST 16, 2019

Litmus is the only platform that helps you send email with confidence, every time. Over 600,000 marketing professionals use Litmus’ tools to build, test, and analyze better email campaigns faster. Head over to litmus.com to start your free 7-day trial of Litmus, and start sending better emails today.

Newsletter 42

Newsletter Email Marketing Click Rate Google 42